Thrive Family Dental
Information about Thrive Family Dental
Opening hours
- sunday: (closed)
- monday: 8h-16h
- tuesday: 8h-16h
- wednesday: 8h-16h
- thursday: 8h-16h
- friday: (closed)
- saturday: (closed)
At Thrive Family Dental in Wilmington, we understand that oral health has a huge impact on your life. Your teeth and gums are highly visible and they are used for many daily activities, so taking care of your smile is critical to your overall health and wellbeing. Wilmington dentist, Dr. Friberg’s goal is to always use the most conservative treatment possible to help you maintain your smile and achieve long lasting, predictable results.
Our comment from Best Dentists Club about Thrive Family Dental:
Thrive Family Dental is renowned for its welcoming and compassionate environment. From the moment patients enter the practice, they are greeted with kindness and professionalism, making them feel at ease. The staff goes above and beyond to ensure that each visit is a comfortable and pleasant experience. Notable highlights include:
- Exceptional Staff: The dedicated team, from the front desk to dental hygienists, consistently receive praise for their warmth and attentiveness, helping to ease dental anxiety.
- Comforting Atmosphere: The office is designed to feel friendly and inviting, avoiding a clinical vibe, which resonates well with patients who may have had negative past experiences with dental visits.
- Therapy Dog: The presence of Meadow, a therapy dog, adds a unique and comforting touch, providing emotional support during appointments.
- Patient-Centered Care: Dr. Friberg and the team take the time to explain procedures in detail, ensuring that patients feel informed and involved in their care.
- Positive Reviews: Many individuals have expressed that their outlook on dental visits has significantly improved since visiting Thrive, with several stating they actually look forward to their appointments.
Overall, Thrive Family Dental is highly recommended for anyone seeking a friendly, accommodating dental practice that prioritizes patient comfort and care.
Services and Treatments
Thrive Family Dental: Reviews
Fantastic experience: I can honestly say this practice changed the way I feel about going to the dentist!!!!! For years, I struggled with serious dental anxiety and avoided appointments out of pure fear. From the moment I walked in, the staff was so kind, patient, and understanding. They never rushed me and explained every step in a way that made me feel in control instead of feeling overwhelmed. What made the biggest difference, though, was their emotional support dog, Meadow! Having that sweet pup by my side during treatment instantly calmed me and helped me focus on something other than my nerves. It’s such a thoughtful touch that shows how much they truly care about their patients’ comfort and well-being. I never thought I’d say this, but I actually look forward to my appointments now. If you have dental phobia or just want a caring, supportive environment, this is the place to go. They didn’t just treat my teeth—they helped me overcome years of fear.
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Fantastic experience: Well when walking in I have never been greeted the way I was..you would have thought I enter a Hollywood spa..wow..have having bad experiences in the past..I have anxiety I had a small breakdown but they were awsome about it and god bless lil miss Meadow..she knew and it totally made me more comfortable never in my life would I think I would say this but I want them to be my forever dentistry those ladies he has working for him..they are wonderful..my goodness..Dr Freebird is probably the only dentist I will ever go to..you have to meet him he made so at ease..love the way he is..I can't say enough but looking forward to my next appointment..
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Fantastic experience: WONDERFUL experience from my first phone call till the time I left their office!! The entire staff makes you feel like you’re the most important person from beginning to end. They were extremely kind, patient and understanding from beginning to end. From the morning of text I received asking if there was anything they could do to make my visit more comfortable (I’m extremely anxious about dentists) to the office tour, meeting Dr. Friberg and all the staff (before my actual appointment), the hug Madison gave me when I got nervous (and cried ♀️) AND they have a therapy dog who was absolutely amazing and sat with me the entire appointment…..it was truly the BEST experience I’ve had!!! I never felt judged for my anxiety or fears. I can not speak highly enough about this office! 1000% recommend!!!
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Fantastic experience: I would, and I have strongly recommended the Thrive dental office to my family and friends from the front office staff to the top dog. These folks are a pleasure to deal with on a regular basis and Dr. Friberg provides a level of care and concern for his patients that is unmatched. From Madison at the front desk and Debbi the hygenist the staff almost makes going to the dentist enjoyable! Thank u Thrive
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Fantastic experience: Dr Friberge is a great dentist. He keeps his work painless. I have always been furious of a dentist. He and his staff will help you to relax. Then here comes the sweetest dog I have ever seen that shows you so much love just like the girls that work there do. I would recommend thrive family dental anytime for anyone if they are looking for a dentist office
Fantastic experience: Believe the reviews! Every employee I have met at this practice has been so pleasant and helpful. I scheduled with a bad toothache and did not have to wait long to get a appointment. Since then I had a crown put in that was done quickly and with no pain. I'm sold on this dental practice. The bonus...if you are a dog lover, they have a full time therapy dog. How can you go wrong???
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Fantastic experience: I had a wonderful experience at Thrive. My hygienist, Tracy, was so kind and made me feel totally comfortable. Dr Friberg was outstanding. 10/10 recommend
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Fantastic experience: Excellent! Have never been to a better dentist office, great staff. Couldn’t ask for a better experience.
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Fantastic experience: Best experience ever at a dentist. Great group that really listen and take care of you. Very smooth and the support dog meadow is awesome. Can’t recommend enough.
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Fantastic experience: I love Thrive Family Dentistry! They are such a friendly and kind team. They’re super helpful with answering all of my questions and setting up my best dental plan. My dream dentist!
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Fantastic experience: This practice is by far top notch wish I could give 20 stars ! I have severe dental anxiety today I was seen and treated like a human and I drove 1.5 hours one way for treatment and willl continue to do so please open an office in Johnston county / wake county!
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Fantastic experience: This was my first visit but it wasn’t like the regular dentist visit the office is amazing and smells great also and the staff was great and made me feel at ease and helped me m
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Fantastic experience: Ben is a wonderful dentist. So knowledgeable, so caring; a true professional! Love his practice, always a great experience! Tatiana.
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Fantastic experience: I honestly love this place and its people. It’s clean, there’s lots of natural light and windows and it doesn’t feel overly medical or sterile/cold. Every single member of staff is so kind and informative and have even become friends over the years. I’ve never had a tech explain what she was doing/what certain things mean (for example, counting 1s and 2s for each tooth and I also learned I have something called tori mandibulari LOL) but Tracy always explains the process, shares knowledge/ tips and now I just love to go to cleanings so we can chat. There is a cute office golden retriever Meadow who will lay on your lap if you require a snug. When I had different insurance and they stopped taking it, they were SO helpful in helping me figure out the reimbursement process (yes this place is worth paying out of pocket for). I just signed up for Invisalign with them and I trust Dr.Friberg’s expert opinion wholeheartedly and appreciate that he made sure to listen to all my questions and talk through every detail with me, even though it took me a year to finally do it. I’ll probably be a patient at Thrive forever because while the office is cozy and my teeth feel totally clean and tended to after every visit, it’s really the people that make this place so wonderful.
We strive to make every visit a positive experience. Thank you for sharing.
Negative experience: The front desk girls are absolutely wonderful! However both my husband and I got a couple fillings done and it’s been awful. We were sore for a few weeks after having it done and now, after a few months we are still in so much pain. We can’t bite our food without having shooting pain in the teeth where we had cavities filled. It is also excruciating to eat or drink anything cold. We have never had issues with this until after coming here for dental work. Do not recommend. So frustrated and upset with our experience. I originally wasn’t going to review, but I went out for ice cream with my kids to celebrate my eldest sons birthday and was devastated when the fun of it was taken away by the amount of pain I was in. I couldn’t not say anything after that.
We take our patient experience and quality of work very seriously. We would love the opportunity to remedy your concerns.
Fantastic experience: I’m so happy we chose this dental office for my daughter! From the moment we walked in, the entire staff made us feel so welcome and comfortable.The dentist was absolutely wonderful—gentle, kind, and took the time to explain everything in a way that made my daughter feel safe and confident. You can truly tell they care about their patients and love what they do.Highly recommend this amazing team to anyone looking for a caring, professional, and positive dental experience for their child!
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Fantastic experience: Great visit again ! Cleanings are not great for me - but this one was okay and by that I mean, I did not have to pre-medicate to get it done. Every time I go to this office, I feel more comfortable. Great job everybody.
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Fantastic experience: My experience at Thrive Family Dental is always excellent! Debra is an awesome dental hygienist, Logan also as a dental assistant, Dr. Freiburg and his support dog Meadow are equally comforting and knowledgeable ;-) and Madison at the front desk very friendly! 100% great! Tracy, the other dental hygienist, is awesome also! I love this place! :-)
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Fantastic experience: Our family is grateful for finding Thrive Family Dental. The experience starts at the front door with great staff waiting to get you started.Wonderful environment and this continued with all the great hygienists working on our family. This was an amazing experience. Everyone was so supportive of our anxiety of going to the dentist. Communication between doctor and patient was the best our family has ever experienced. Thanks again. Another great experience with Thrive. Everyone went above and beyond to accommodate me with scheduling and getting the work completed. Thanks again
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Fantastic experience: The last time I enjoyed going to a dentist was when I was 7 and left with a treat out of the treasure box. I have had more than one reason to develop a phobia of the dentist. I landed somewhere that felt very corporate and totally impersonal. I’m not sure exactly what made me call Thrive during my search for something different but I am so thankful I did! Just one moment on the phone with their receptionist, Madison, and I felt like I had a new friend. She is so kind. I’ve never had a dentist offer me water, tea or ask what I’d like to watch before my visit. It’s like you’re visiting a spa. I had to get a previous issue repaired and I was incredibly nervous. My hygienist Tracy is wonderful and gentle. Dr. Friberg is relaxed and comforting and the procedure I had was the easiest dental “work” I've ever had. Dr. Friberg and Caleigh are handling my alignment with Invisalign and the attention to detail makes me feel the result will be the best possible outcome. The icing on top is a visit from their sweet pup Meadow! I’m one of those people who can finally say I truly love my dentist office! I switched my family over to Thrive and I would recommend them to anyone!
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Fantastic experience: I’m had a wonderful visit today with Thrive Family Dentistry. One week ago, one of my gingival fillings fell out. Today, Caleigh and Dr Friberg fixed it and, as usual, did a great job! Apparently, that fallen filling was one placed by another dentist prior to my recent relocation to Wilmington and they happily fixed it for me. I so thankful we have such a fantastic dental office available to us in the Wilmington area! This was just another 5-Star visit!
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Fantastic experience: I own a business in healthcare, and one thing that’s often missing in our industry is genuine customer service. This place absolutely delivers. Their service is truly Marriott-level. The technology is impressive, and the environment is spotless, comfortable, and welcoming.
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: I loved my experience! From the moment I arrived, the waiting room was so calming and inviting! Every single person on the staff was amazing to me! I felt comfortable. It was awesome having Meadow there. I was relaxed and can’t wait to go back to the dentist.
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Fantastic experience: I am very grateful to have found Thrive Dental. The staff are kind, the numbing for my filling to be replaced was the least painful experience I’ve ever had, and topping it off with their facility dog in my lap made it worth the hour drive.
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Fantastic experience: Great experience with Thrive Dental. The entire team is on the same page. And Meadow (the service dog) is right there to comfort you if needed!
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Fantastic experience: The entire staff goes out of thier way to make sure you have a great experience from the time you walk in, until you walk out . They dont feel like a production dentist where it is a race to see how many people they can see a day. They take time to understand your desired outcome and comfort.
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Fantastic experience: The only dentist I’ve ever had that I’m not nervous about going to. They are kind, quick, and gentle. Also love that they work to train service dogs.
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Fantastic experience: Best dentist office in Wilmington. Staff is always welcoming and goes above and beyond for their client. Highly recommend to anyone with dental anxiety.
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Fantastic experience: My experience with our exam and treatment planning appointment was actively pleasant and thorough. The entire staff seemed genuinely happy to be there and that was reflected directly to my comfort and care. When I returned to start the work I was similarly impressed. Dr Friberg kept me informed and comfortable as he did 3 crowns. The crowns are made in the office so no temporary or coming back. It was a great experience.
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Fantastic experience: I absolutely love this dental office! The staff is incredibly friendly and patient, making me feel heard and at ease. The receptionist always greets me with a warm smile, setting the tone for a great visit. And Meadow is the best - she's such a sweetie and brings a playful vibe to the office. Plus, the awesome music always gets me in a good mood! I'm so grateful to have found this office and look forward to many more visits.
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Fantastic experience: It was my first time there and I was so pleased with how friendly and welcoming all of the staff was! As someone who is not the biggest fan of the dentist they made my experience great! The hygienist and doctor were amazing and of course MEADOW was a great help as well!
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Fantastic experience: Dr. Ben is technically excellent and his whole staff is wonderful. Highly recommend.
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Fantastic experience: My appointment at Thrive Family Dental was exceptional from the moment of arrival through the entire experience.
We appreciate your review of our dental office!
Fantastic experience: Going to the dentist used to be scary! Not any more! Especially if you go to Dr. Ben Friberg. Dr.Friberg and his staff all treat you so well, you will leave feeling like you have been to a resort. You are greeted with a beverage and a comfortable place to relax during your minimal waiting time. During this near perfect experience you will meet a very knowledgeable, friendly and experienced staff. When it comes to Dr Friberg himself, he will treat you with the utmost kindness and respect and you will receive the most up to the minute dental technology. He is very knowledgeable and skilled, personable and concerned about his patients’ care. The entire staff is very professional. Thrive Family Dental is by far the best in my experience!
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Fantastic experience: Let me start by saying I’m scared of going to the dentist and usually require anxiety medication prior to stepping in the door. My first appt I was greeted by a smiling face who knew my name and then gave me a tour of the office. Tracey, my hygienist, was patient, kind, and knowledgeable. Dr. Friberg came in and sat down and was so kind to me, it made me cry. I came back for fillings and had 3 done and out of the office in 45 minutes. He paused while doing the fillings to ask me questions and give me time to answer and treated me like a human. Alaris and him work so fluent with each other and can joke and have conversation with each other while you’re in the chair. Then last, but of course not least, Meadow. Dr. Friberg has a trained service dog at the office that lays in your lap during your exam, numbing, and fillings. Between the overall atmosphere of the office & Meadow, I didn’t require any anxiety medication and don’t dread going back. I’m so happy I found this office.
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Fantastic experience: Welcoming environment from the time you walk in. Friendly faces from everyone. I have never been to a dentist that actually takes time to talk to you and make suggestions for you. My hygienist explained everything to me and made sure I was comfortable the entire time!
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Fantastic experience: Thrive Family Dental is the best dentist I've ever been to. I hate going to the dentist and they make me feel very welcome and comfortable. From Dr. Freiburg, to the hygienist, all the way to Meadow the service dog. I can't recommend this place enough!
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Fantastic experience: Greatest and most comfortable dentist visit I have ever had. Everyone was so helpful and my hygienist, Debra, explained everything as she did it. Dr. Friberg is incredibly informative and kind and answered every one of my questions.
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Fantastic experience: I can’t say enough amazing things about Thrive Dental. EVERY time I have an appointment for work to be done it’s the best experience, and who else can say that about their dentist? From the personal service, ability to make a very nervous client feel calm and comfortable, to the amazing work that Dr Friberg provides, I HIGHLY recommend Thrive Dental.
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: As an adult with severe anxiety when it comes to having a dental work done, the staff at thrive reassured me from the moment I walked in the door. Throughout the entire process, made sure I was comfortable and provided moral support. My experience at thrive has completely changed my perception on the entire dental experience and I would highly recommend anyone, especially with those with dental anxiety to make an appointment.
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Fantastic experience: The staff was all smiles, Super helpful and accommodating. The dentist is a cool dude. Preformed my procedure without any pain or discomfort. He assured and communicated with me every step of the way.
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Fantastic experience: Fantastic experience. Best dental appointment I’ve ever had. Thorough cleaning, friendly staff. My dental hygienist, Tracy, is amazing! Have already told family and friends about Thrive and Highly recommend Thrive Family Dental!
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Fantastic experience: Warm and inviting office atmosphere and friendly, helpful front desk. Clinical staff very professional but also kind and reassuring. The technology was new to me and very impressive, especially the 3D imaging of my teeth that clearly showed what was needed. Dr. Friberg was personable and engaging. He was also quick to address (ask about) any change in my experience of pain and/or need for increased local sedation. I'm more than satisfied with the dental work. Bonus: He also gave me some great tips about local boating and fishing when I told him I was new to the area. Steve Felker
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: I have one word for this dental office: and Staff: STUPENDOUS !!!! Every one there seemed happy to work there. After all, when the staff looks happy, you know you've come to just the right place !!!! And let's not forget to mention the other four legged "staff member" Meadow. Such a sweetheart! She is quite gentle and loves to be petted. Thank you to the entire office! I was treated very well indeed. Kerry Darling, thank you for bringing me
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Fantastic experience: The team at Thrive Dental always takes time to listen to your dental health concerns. They go the extra mile to make you feel comfortable and have a pleasant experience. Tracy is an awesome hygienist!
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Fantastic experience: Well, it's the dread Dentist, so what's to say? Only that Dr. Friberg, his staff, a beautiful facility, and 21st century technologies make trips to the dentist much less onerous than it might be. I could roll off a list of superlatives, beginning with Dr. Friberg's dentistry skill, his relaxed conversation and concern, his staff's excellence and cordiality, and more. And then there's pretty Meadow, the Greeting Dog, who stops by for a hello and then continues her rounds. My wife and I feel fortunate to have found Thrive Family Dentistry a few years ago, and it's an easy recommendation for friends who are less than satisfied with their current dentist.
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Fantastic experience: Recently had the pleasure of meeting Dr. Friberg and it was a great experience. I've been having quite a few issues recently and his office at Thrive Family Dental got me in very quickly. He explained so many things that helped me understand what I was going through and put me at ease while helping to guide me in the right direction without rushing to do unnecessary work. He spent a lot of time going over how my teeth worked and how everything was connected and it helped give me a better understanding of my dental situation. He's very thorough and talented and I look forward to seeing him and his incredibly kind staff in the future. If you're looking for a talented dentist with an amazing staff, be sure to check out Thrive Family Dental.
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Fantastic experience: I absolutely love this office! The staff are so so kind and welcoming, and Dr. Friberg is wonderful. I was in an accident and was concerned about injuries in my mouth, and Dr. Friberg listened to my concerns with such compassion and I did not feel rushed at all. Often times in the medical field I have encountered doctors that treat you like they don’t have the time to give you the attention and care that is truly needed, but Dr. Friberg was the exact opposite. Not to mention, if you’re anxious when it comes to going to the dentist, they have a sweet pup named Meadow that can come give you a visit to ease your nerves. This office was great in every way - 11/10!
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Fantastic experience: I received 1st class treatment as soon as I arrived. Assistant Caliegh was very cordial and knowledgeable. Dr Friberg was friendly and professional. My new Crown fit perfect. Also was greeted by Meadow the Golden Retriever
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Fantastic experience: Dr. Freiberge and his team at Thrive are a part of your care team. They all are interested in your care, comfort, and results. The team is compassionate from the moment you walk in the door, are in the waiting room, exam room, and check out. Their goal is to make you feel safe and confident in your choice. I am grateful to be on le of their patients.
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Fantastic experience: The team at Thrive are incredible. From checking in with Madison to cleanings with Tracey and Invisalign appointments with Kayley, everyone is so kind and gentle. Dr. Friberg treats his patients with empathy and compassion. And having Meadow around doesn’t hurt either! I’m grateful to the team for making a hard thing a little bit easier.
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Fantastic experience: Top Notch!!! Service, ambiance and professionalism surpassed my expectations. I get really anxious about dental appointments, but Dr. Friberg and his team were kind and very patient!! It's the best dental visit I've ever had, and I'm actually looking forward to my follow up appointment!
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Fantastic experience: 06/11/2025 - Thank you Dr. Friberg and Caleigh for taking such great care of me today! I truly do mean this, even when I’m in a bit of pain! Nothing a little numbing agent couldn’t fix! The fillings make things so much better now! I may not like having the work done, but I am thankful for a kind, caring Dental Office!! Thrive Family Dental, YOU ROCK!!!! ⭐️⭐️⭐️⭐️⭐️ Dominique M 05/15/2025 - Great service and experience as usual! Always a pleasure to get some love from Meadow as well. Thanks Debra and Dr. Friberg. Really enjoyed my first visit to Thrive Family Dental, and I don’t really like going to the dentist. Loved that I was given a tour of the office before being seen, meeting Meadow etc. Debra did a wonderful job cleaning my teeth, explaining things, and putting me at ease. Dr. Friberg also clearly and thoroughly explained procedures to me. Overall a great experience.
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Fantastic experience: I am very grateful for choosing Thrive Family Dentistry to resolve my dental emergency. I went in today at 1:00 PM with a front tooth that was 40% chipped and walked out at 3:15 PM with a permanent crown. The procedure was fast and efficient, and the customer service was exceptional. I plan to become a loyal client of Thrive Family Dentistry and am also considering getting veneers in the future. I’m very excited!
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Fantastic experience: Amazing amazing amazing! Knowledgeable, kind & caring. This team works together to make the process smooth & effortless for patients! I’m so glad they are caring for my family. Highly recommended you go see Dr Friberg, Meadow & the wonderful staff at Thrive Family Dental.
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Fantastic experience: Absolutely the best doctors visit I’ve ever experienced. I went in for tooth pain and came out with a full comprehensive plan to deal with dental issues I’ve wanted to take care of for years. They were friendly, helpful and made the process so easy. I couldn’t say enough good things about my experience and I can’t wait to follow up to tackle my dental needs.
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Fantastic experience: What a pleasant experience at Thrive Family Dentistry. I was seen by Debra and Tracy who are both very caring, thoughtful, encouraging and a joy to be around. They truly put the ‘family’ in thrive dentistry with how personable and considerate they have been with me. Big Kudos to Ashley for being so patient with me! Dr. Friberg was a pleasure to deal with, as always. PS: Shoe game top notch for staff
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Fantastic experience: An awesome experience at the dentist! The office was clean and well decorated, the team was super welcoming and kind, and the care was thorough and exceptional! Thank you Tracy and Dr. Friberg for getting me in and taking care of my dental needs in such short notice :) You guys are great!
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: I am so glad I got a second opinion with Dr. Friberg! I am changing to make him my regular dentist. Everyone was so kind and friendly from the second I walked into the office, and the entire staff treated me respectfully and professionally. AND they have Meadow, the beautiful therapy dog! Besides the entire staff going above and beyond, the best part is that Dr. Friberg is completely honest and has integrity. Not every practice does, and I appreciate him so much. He does what is best for his patients, even when it doesn't line his wallet. Update: My husband and I have been going to Dr. Friberg for over a year now, and he and his staff never disappoint. They are absolutely the best, and I recommend them with confidence.
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Fantastic experience: I am very impressed with this group of professionals, especially the dentist. He takes as much time as you need to explain everything that needs to be done. I will be going through a long process of issues but he has definitely eased my fears and impressed me. He is definitely a perfectionist and will take whatever time needed to give you his very best.
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Fantastic experience: Dr Friberg and his whole team are amazing! They are so kind and so good at what they do, from reception to cleanings to the man himself. Dr Friberg is not just a good dentist, he is a genuinely good person. I have a... complicated dental situation. He is always looking for ways to help me, not looking for ways to make money. I feel so blessed to have found this amazing team
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Fantastic experience: I would like to share some information concerning the Office of Thrive Dental in Wilmington, NC. I am 72 years old and have had many Dentists; but none of them and their Staff can “hold a candle” to Dr. Friberg and the Staff of Thrive Family Dental! Each employee is outstanding and so genuinely caring and efficient. Dr. Friberg listens intently, does beautiful work, and at fair prices. It is a pleasure to have a Doctor and Staff that I enjoy, trust, and highly recommend! I needed an old crown replaced from many years ago and Dr. Friberg was able to remove it and replace it on the same day in his office. That just amazes me. It was perfect! I really am grateful for the fine care I have received at Thrive Family Dental!
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: Everyone at Thrive has been nothing but excellent since I became a patient. Their modern approach is just fantastic. Meadow is a wonderful bonus too, a great way to take the stress away from a visit to the dentist.
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Fantastic experience: Loved our first visit with our new family dentist! Super friendly, easygoing, and made the whole experience really comfortable. Excited to have found our new spot
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Fantastic experience: I have terrible dental anxiety and have had terrible experiences at other dental practices, but thrive was fantastic. They made me comfortable and were extremely patient with me the whole entire time. I love everyone there. Also a great front desk staff!
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Fantastic experience: I have been afraid of the dentist all my life here today I was treated with so much compassion. At Thrive Dental my tooth extraction was amazing. My Dentist calm my fears and his assistant was knowable an very good at relaxing me. I'm Rona active patient 2025.
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Fantastic experience: I woke up this morning with a toothache that was so excruciating I couldn't even think straight. After calling a couple of places I called Thrive and the lady that answered the phone had the most caring voice. The questions she asked made me feel like they truly wanted to help me. I called at 1:45 and I was able to be seen at 2:30. Everyone in the office was caring and had a smile on their face. I knew that I was in good hands from the moment I sat in the dentist chair. They explained everything thoroughly and answered all my questions. They have all the right boxes checked off when it comes to making sure that their patients are comfortable. I couldn't see the light at the end of the tunnel this morning but Thrive helped me and I am now comfortable and I was able to come to work for my shift. I will now be a forever patient with Thrive.
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Fantastic experience: Just book your appointment and leave your fear at home. 10/10 I simply cannot recommend Dr. Friberg and his team enough. I have avoided the dentist out of fear for longer than I care to admit. I mean…I genuinely cried while getting X-rays due to fearing the unknown. However, upon entering the office I was met with the KINDEST, most genuine, calming individuals at the front desk. After my initial visit I was met with the unfortunate news that I did need intervention over a few appointments which absolutely terrified me. During intake I was provided a comfort menu where I could select many things including noise cancelling headphones, a blanket, AND EVEN A DOG. Meadow laid on me during a few appointments and ensured I was focusing on petting her, just as she is trained to do. Dr. Friberg’s technique and skill with the numbing is impeccable!! SERIOUSLY. This is the scariest part of dentistry to me but he is absolutely world class at making this as efficient & painless as possible. After the first session of fillings I was no longer scared to return, so much so that while heading to my next appointment I thought I was forgetting something at home, but it was just my fear! The front desk team, assistants, and hygienists are each so wonderful and add to the overall comfort at Thrive, you will actually feel so cared for. I truly value that! They have financing options and a wonderful dental plan to keep you on track if you don’t have dental insurance. I moved 3 hours away and I will absolutely be driving back for my future cleanings. I am so grateful to have found Thrive, not only do I have my dental health, I have claimed my power back over something that truly terrified me.
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Fantastic experience: I was extremely nervous and don’t particularly enjoy going to the dentist. My entire procedure was absolutely pain-free. Even the Novacaine went in smooth and painless. The crown they put on; painless. The fillings they replaced; painless. I am usually a big baby. I highly recommend Dr Friberg!
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Fantastic experience: I fell and broke my front tooth on a Friday afternoon. Although Dr. Frieberg was out of state, he told my husband he could assess the situation on Monday morning. Not only did he do so, but he worked me into his schedule and fitted me with a temporary bridge. His staff is empathetic and made sure I was ncomfortable throughout the process.
Thank you for recommending us!
Fantastic experience: Wonderful hygienists and front desk group. Dr. Friberg and his team have clearly thought through every detail to make dental visits comfortable, to the point where it feels like they're trying to make you enjoy being at the dentist. Well, it definitely works and it also helps that Meadow, the in-house dog, is the sweetest creature to walk the earth. This group is the best
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Fantastic experience: I have never had a better first visit dental experience. I am so excited this office was recommended by family and to get my teeth taken care of by this business. Thank you!
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Fantastic experience: I have never had such a comforting dental visit. The dentist and staff are so kind, concerned, thoughtful, and professional. I highly recommend this office to everyone. If you are someone that is anxious or fearful of dentistry or have had a bad experience in the past, do yourself a favor and go to Thrive.
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Fantastic experience: Been going here since 2023. Dr. Ben and Debra have handled my treatments and they are awesome. The whole office has a good vibe and staff is friendly. Highly recommend, transparent pricing as well
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Fantastic experience: Hands down the Best Wilmington has to offer! Friendliest and most professional staff members ever! They all treat you like family and Meadow is adorable! I’m thankful I found them for me and my family ❤️
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Fantastic experience: Went above and beyond anything I could have imagined. This was my second visit to thrive. I had a family emergency in the morning and still not only fit me in 30 mins late for my appt but didn't cut any corners. They truly care about you as a person and your dental health at thrive. I found my dentist for life!
Thank you for the 5-Star rating!
Fantastic experience: My family loves Thrive family dentistry! The staff is amazing and super friendly! My kids now have no problem going in by themselves for a cleaning and x-rays! Bonus we get to say hi to Meadow their services dog who comes around to greet everyone!
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Fantastic experience: Highly recommended!!! DO not pass up an opportunity to get into Thrive for your needs. I came in for an exam and second opinion only. Not only did I leave much more comfortable and confident but he also ade the time to immediately fix my front 2 teeth. I was so please I made 3 new appointments to come back with my husband and my 2 children. Thanks to Dr.Friberg and his AMAZING staff i now believe good caring dentists do still exist! A previous dentist was ready to snatch out my teeth and Dr.Friberg said wait, let's involve a specialist first and gave me a referral no questions asked!! Thank you so much for providing me with options and for caring!!
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: I felt really comfortable and a lot of the fears I had before going there pretty much went away. The staff is amazing and sweet, they definitely value comfort and Meadow was the sweetest girl ever!
Thank you!
Fantastic experience: Dr Friberg and his team were wonderful! Very nervous about having my tooth pulled and they made me very comfortable! No pain at all didn’t even know he had pulled it and little to no pain the day after! My wife was very pleased with their professionalism and the office, she is considering switching her dental work with them! Thanks so much Thrive Dental!!
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Fantastic experience: Best Dentist by far, Very knowledgeable & explains everything & why . My Dentist moving forward for sure with our upcoming procedures. Thrive also took care of my Wife in an emergency. Thrive office & associates are friendly with a very relaxing atmosphere
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Fantastic experience: I've always hated having to visit a dentist. Dr Friberg and his highly skilled staff provide excellent care with a gentleness and pleasantness that has changed my attitude. They go out of their way to ensure your comfort. I highly recommend them to anyone who is looking for a new dentist or has had a previous unpleasant visit elsewhere
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Fantastic experience: Best dental practice ever. They treated my 94 year old mom like a fragile queen. Everything they they do they pour compassion in it and go way beyond the call of duty. Not only did they take excellent care of my mom as her guardian they took excellent care of me also. I ve never seen a dentist practice go to the extra time to make sure their patient was so well taken care.
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Fantastic experience: The staff is fantastic! Everyone is so friendly and they remember who we are and genuinely care about you as a person. Hands down the best dentist our family has gone to
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Fantastic experience: Dr. Friberg and his amazing team are always a pleasure to come and see! From warm and friendly conversations over the phone to regular office visits, and now currently undergoing an Invisalign experience with them, I thoroughly enjoy my visits and even look forward to them! They truly make sure you are comfortable and make patients feel so welcome. I cannot recommend Thrive Family Dental enough!!
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Fantastic experience: Don't like going to the dentist (doesn't everyone?) but this office has made it so much easier. Everyone goes out of their way to make you feel welcome and comfortable. Dr Freberg is patient and professional and takes time to allay your fears. Debra (hygienist} is the best! Can't recommend them highly enough!
We strive to make every visit a positive experience. Thank you for sharing.
Fantastic experience: Everyone was so kind, thorough and comfortable! If you have any dental anxiety at all this is the place to go, you won’t feel even an ounce of anxiety here! Meadow, the service dog was so precious, you’re not going to want to leave! The atmosphere isn’t intimidating at all and Dr.Friberg was so calming and knowledgeable. Could not recommend this place enough! 10/10 across the board!
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Fantastic experience: Thrive family dental is by far the best dentist office I have ever been to. The staff is kind and professional and very knowledgeable about all things dental (as they should be). Dr. Friberg does a great job at explaining all aspects of my dental care while outlining all my options. He goes in depth about what’s wrong and what all my options are to fix it. He does not pressure you to make any big, and expensive decisions and makes you fell like you have all the power when it comes you your dental care. There rest of the staff are fantastic and make it a point to know things about you that you would never expect them to remember. They are very personable and make you feel so comfortable even when you are nervous. Finally there is an amazing staff member named Meadow who goes above and beyond to make you feel comfortable. She always makes sure to find you during your appointment to make you feel welcomed and loved. Overall the atmosphere at Thrive is fantastic and I would highly recommend that anyone looking for a dentist come here :)
Thank you for recommending us!
Fantastic experience: I am always impressed with the care I receive at the office. The entire staff participates in a very friendly, professional atmosphere. I’ve always dreaded dental visits but this practice really goes all out to reduce that stress. I’ve been going to dentist offices for a long time and the past 5 years here at Thrive have been the best!
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Fantastic experience: I had a fantastic experience with Thrive Family Dental. I am extremely anxious at the dentist and the whole team was very understanding and accommodating! I plan to go back and continue my care with them.
We appreciate your review of our dental office!
Fantastic experience: I would recommend Dr Friberg, and his team to everyone! I had a veneer come off of my front tooth right before Thanksgiving on a day their dental office was closed. I left a message, and got a call back to come right in. They are very caring and professional. Thank You again!
Thank you for the 5-Star rating!
It is our pleasure to be there for our patients when the need us.
Fantastic experience: Dr. Friberg and and his team are wonderful. I can be an anxious dental patient and Dr. Friberg aims to ensure a low stress atmosphere and he's attentive to concerns, questions, and ensuring minimal/no pain during procedures. Love this office!
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Fantastic experience: This office has been nothing but amazing with everything! Staff is super nice, helpful, & great at answering questions! And Dr. F is also amazing! I can tell how much he cares about all of his patients and meadow is such an added bonus! Would rate 10 stars if i could!!
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Fantastic experience: If you don't go to this dentist, you are missing out! The kindest staff I have ever interacted with. My fiancee has been with her dentist for years and is switching over to Thrive! 10/10 recommend!
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Fantastic experience: Was pleasantly impressed with the staff and more importantly the dentist!! I had my teeth cleaned AND decided to Bleach them! Two shades whiter and I Smile Bigger and more often!! A chipped tooth was repaired and a little cavity that was taken care of…. no numbing and 20 minutes later I was all done and going on with my day…. loving to Smile more is the Best and getting compliments on how white my teeth are Almost brings me to tears with Happiness!!! Thank You Thrive Family Dental…Im telling everyone who to go to! TIME TO SAY CHEESE!!
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Positive experience: The DDS and support dog get 5 stars but the emergency after-hours gets 3 stars and office management garnish 3 stars.I was never told me that they no longer participated with my dental insurance carrier, then I was referred to an 'out of network endodontist,' for a very costly procedure. I was too trusting assuming that I was in network, being referred an in network specialist. Then the office manager hounded me for payment and even claimed that she told me my plan was no longer accepted (l am retired and on a budget. I am hyper aware of info that will affect my pocketbook). She did ask how I was feeling though. Why? Because when I called for emergency care, I had to wait 5 days for my appt and the office manager(who provided emergency back up triage) did not get my antibiotic prescription to the pharmacy successfully , she said she left a message on the answering machine but pharmacy double checked and no message was found. After 24 hours and a high fever and lots of worry (I was post right knee replacement surgery and infections are high risk), I received antibiotic treatment. So...not going back but will miss the dog and decent dental services.
Fantastic experience: Thrive Family Dental has the most up to date equipment with the friendliest and most knowledgeable staff I have encountered in all of my years of dentist visits. I am greeted each time with a friendly smile and a sincere “how are you”. It is a comfortable setting with great background music and a loving comfort animal “Meadow” to make even the most apprehensive patient feel at ease. I’m so happy to have recommended several patients to this practice who always come back to me to tell me what a great office and wonderful staff they have.
Thank you so much for your kind words Nikki! They mean so much to us. We are so glad we could provide a 5 star experience!
Fantastic experience: Thrive Family Dental has been absolutely amazing to me! I found them when I needed an emergency appointment and they were able to get me in right away. They always make me feel comfortable and taken care of. All of the staff are so kind and every single time I have gone it is a pleasant experience! I can’t recommend Thrive enough!
We appreciate your review of our dental office!
Fantastic experience: They are a great dental team that keep the atmosphere light. Big bonus if you love dogs. Meadow (golden retriever) is so sweet to check on the patients during their visit.
Thank you so much for your kind words.
Fantastic experience: The staff was so welcoming and friendly as soon as I walked in. The hygienist and doctor were both so informative and very helpful in explaining the equipment and the process and to top it off meadow was so sweet. I had a great experience and will definitely be making this my home dentist!
Thank you for the 5-Star rating!
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